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From Zero to Hero: How We Helped a Dental Practice CREATE ITS BRAND
Client: and smile
We helped a new dental practice, AND SMILE, establish their brand identity from scratch. Starting with a logo design that encapsulated their friendly and professional approach, we developed a comprehensive brand identity system that included a color palette, typography, and visual elements. We also created their website and developed a local digital marketing strategy that helped them gain visibility and attract new patients. The end result was a consistent and cohesive brand image that effectively communicated AND SMILE’s values and services.
We started by discussing the client’s vision for a new logo design. They wanted a modern and clean look with a unique symbol that would make them stand out in the industry. Our design team created several concepts for the client to review, and after some revisions, we developed the final logo that represents their brand image. The end result is a simple yet memorable logo that captures the essence of the dental practice.
Website
The website design process started with a discovery phase to better understand the client’s vision and target audience. Our team then created wireframes, designs, and prototypes to bring the vision to life. We also ensured the website was responsive and optimized for search engines, providing a seamless user experience for patients seeking dental services. The end result is a visually appealing, user-friendly website that accurately represents the brand and attracts potential clients.
We also designed a complete branding pack for AND SMILE, including business cards, letterheads, email signatures, and leaflets. Our aim was to create a consistent and professional image for the brand that would make them stand out in a competitive market. By following the same brand theme throughout all their marketing materials, we helped AND SMILE create a strong and memorable impression on their target audience.
We developed a custom digital marketing strategy to help our client launch and gain awareness in the local community. This included tactics such as local SEO, Google My Business listing, social media marketing, and paid advertising. By implementing this strategy, our client was able to quickly and effectively build a strong online presence and connect with local customers. As per client protection and confidentiality, the results and specific details of the strategy can be shared upon signing a non-disclosure agreement (NDA).
We started from scratch and built a social media presence for the dental practice, creating and managing their profiles on key platforms like Facebook and Instagram. Through consistent posting and engagement with followers, we were able to grow their social media following and increase brand awareness. Our social media management services helped the practice connect with current patients and attract new ones.
Graphic Design – SOCIAL MEDIA
We provided And Smile with ongoing design support to develop high-quality social media content. Our team worked closely with the client to gather feedback and produce a monthly content calendar, ensuring that all posts were aligned with their branding and messaging. Our creative and visually appealing designs helped And Smile stand out on social media and attract new patients to their practice.
In addition to creating And Smile’s branding, we also provided ongoing graphic design support to develop offline promotional materials such as leaflets. Our team worked closely with And Smile to ensure the leaflets were aligned with their branding and messaging, while also effectively promoting their services to potential customers. Our high-quality design work helped And Smile stand out in a competitive market and attract new patients to their practice.
Facebook Ads – LEAD Campaigns
We successfully manage and drive Facebook Ad Campaigns for AndSmile, helping them increase their brand visibility and drive new patient appointments. Our carefully targeted campaigns use engaging ad copy and compelling visuals to connect with local customers and drive traffic to the practice website. While we cannot share specific campaign results due to client confidentiality, we are proud of the success we have achieved for AndSmile through ongoing campaign optimization.
We are pleased to share a showreel of our work for And Smile