A brand refresh celebrating 20 years of business
Client: and smile
To celebrate their 20-year anniversary, CT Building Maintenance sought Dryve’s expertise in updating their brand to reflect their new place in the market. As a trusted provider of repairs and maintenance services to commercial properties across Perth, Western Australia for two decades, CTBM wanted a fresh look to match their solid reputation. With a client referral, they turned to Dryve for help in developing a brand-new style guide, logo, brand identity system, website, and local digital strategy
New Logo Design
We kicked off the CTBM rebranding process by designing a new logo. The first step was to understand the client’s vision for a more modern and playful design, while still maintaining simplicity with abstract elements. We also worked on a new color palette to align with their brand image.
Website Design & Development
After completing the brand redesign, we began work on a new website for CT Building Maintenance. Our team of designers and developers worked closely with the client to create a modern and user-friendly site that showcases their services and expertise.
Branding Solutions Stationary
With the new logo in place, we extended the brand redesign to CTBM’s collateral and marketing materials. We developed new business cards, capability statements, vehicle wrap designs, and work uniforms that all followed the same brand theme. Our team understood that first impressions are critical in a competitive industry like building maintenance. Therefore, our approach to professional branding aimed to make CTBM look good everywhere they are seen. The result was a consistent and cohesive brand message that helped CTBM stand out and establish a strong presence in the market.
Brand Solutions – Vehicle Wraps
As part of our branding efforts for CTBM, we designed eye-catching vehicle wraps that feature the new logo and branding elements. Check out the images below to see how we helped them stand out on the road!
Digital Marketing Strategy
We were excited to help CTBM achieve their ambitious growth goals by developing a comprehensive marketing strategy. Using market research and competitor analysis, we crafted a digital marketing plan that would position CTBM as a leading provider of maintenance and repair services for commercial properties in Perth. We’re eagerly anticipating the results of this strategy and are confident in its ability to help CTBM achieve long-term success.