Developing a brand & digital strategy for Niveau Drive – Duplicate – [#2307]
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Services: Branding / Website Design / Website Management/ National & Local SEO/ Social Media/ Graphic Design/ Google Ads/Facebook Ads/Video/Photography/Growth Consulting
Bollardshop Case Study: Driving 220% Growth in 12 Months
Client: bollardshop.com.au
Client Overview
Business Name: Bollardshop
Industry: E-commerce, Safety and Traffic Equipment
Location: Perth, Western Australia
The Challenge
Bollardshop, a leading provider of safety and traffic management products, approached DRYVE Digital in a difficult position. They had been struggling with poor digital performance despite their ambitious goals to expand both their online store and their physical presence.
Their current digital strategy was outdated and ineffective, leaving them behind the competition. They lacked clear direction in terms of their paid search strategy, SEO, and overall e-commerce approach, which was stalling their growth. With expansion plans on the horizon, including a new store in Brisbane, they needed a comprehensive strategy that could scale their digital presence and generate more sales.
Key challenges included:
- Low online visibility compared to competitors
- Inefficient ad spend with little return on investment (ROI)
- Outdated SEO strategy that wasn’t driving organic traffic
- Unclear e-commerce roadmap for future growth
- Pressure to expand to new regions without a clear marketing strategy
Our Approach
DRYVE Digital was brought in to transform Bollardshop’s digital strategy. We conducted an in-depth audit of their current digital assets and crafted a detailed roadmap to overhaul their e-commerce performance. Here’s how we approached the challenge:
Customised Digital Strategy: After assessing Bollardshop’s online store, we created a tailored digital marketing strategy that aligned with their growth objectives. This included restructuring their Google Ads campaigns, developing a strong SEO foundation, and revamping their e-commerce platform.
Google Ads Optimisation: We restructured their Google Ads campaigns, starting with in-depth keyword research, competitive analysis, and granular targeting. We focused on their high-margin products and introduced dynamic ads and retargeting strategies to increase conversions.
SEO Overhaul: We revamped their SEO strategy by optimising on-page elements, improving technical SEO, and generating high-quality backlinks. Our focus was on increasing their visibility for high-intent search terms that would drive sales.
E-commerce Optimization: We worked closely with the Bollardshop team to enhance their website user experience, streamline the checkout process, and improve product categorisation to boost conversion rates.
Data-Driven Decisions: Throughout the campaign, we continuously tested and refined ad groups, keywords, and targeting to ensure we were getting the most out of every dollar spent. Regular reporting allowed us to pivot quickly and make strategic changes that positively impacted ROI.
THE RESULTS
Within just 90 days, Bollardshop saw significant improvements in both their online visibility and their sales performance. Over the next 12 months, we delivered the following results:
- 220% increase in online sales in the first year
- 200% growth in website traffic, driven by both paid and organic efforts
- 75% increase in conversion rates on their e-commerce site, thanks to improved user experience and targeted ads
- Return on ad spend (ROAS) increased by 160%, ensuring Bollardshop was getting more value out of every advertising dollar
- Expanded their physical presence with a new store in Brisbane, driven by digital marketing success
Bollardshop now operates a highly optimised e-commerce store, which supports both their Perth warehouse and Brisbane store. With a clear roadmap and growth strategy in place, they continue to see sustainable digital success.
James Andrews
Orthodontist
“This team is amazing! They’re super professional and dedicated, and have helped us out so much. They’ve lifted a lot of burden off our shoulders. We would definitely recommend them to other SMEs in Perth. “
CTBM Brand & digital refresh after 20 years!
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Services: Logo & Identity / Website Design / Website Management/ Social Media/ Graphic Design/ Google Ads/Facebook Ads
A brand refresh celebrating 20 years of business!
Client: CT Building Maintenance
CT Building Maintenance provides repairs, maintenance, and management services to commercial properties ensuring a safe, functional and aesthetically pleasing space. iveStar had been serving up excellence for 20 years. They tapped the Dryve team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a new logo, identity system, website, and supporting brand & digital strategy.
New Logo Design
The creative process of branding for CTBM set off with a logo redesign. It started with the brainstorming and analyzing client’s vision of a new symbol. As they wanted the modernization, a new brand sign was expected to be more playful and fresh still simple with abstract elements. In addition, the client was open to a new color palette as it corresponds to their vision of the brand image.
Website Design & Development
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Branding Solutions - Stationary
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Brand Solutions - Vehicle Wraps
Dryve was entrusted to ideate new ways their brand would live out in the wild. We designed new vehicle wraps for their existing & some brand new vehicles.
Digital Marketing Strategy
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Developing a brand & digital strategy for Niveau Drive
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Services: Logo Design / Website Design / Website Management/ Social Media/ Graphic Design/ Google Ads/Facebook Ads/Video
A brand new Electric Bicycle Innovation
Client: niveaudrive
We were engaged by the talented engineers at Cape Bouvard to help bring their innovative e-bicycle transmission ‘Niveau Drive’ to life in a way that embodied its unique values. As part of this process, we had the opportunity to develop everything from scratch, from a style guide and logo design to website design, development and marketing strategy.
Branding - New Logo Design & Style Guide
The brand process was fun and engaging and overall it was a very good experience for both parties.
Website Design & Development
We were able to successfully complete the website project in a tight timeline. Our team recognized the importance of this project and rose up to the challenge by working collaboratively, efficiently and effectively.
Graphic Design
We further created eye-catching visuals for their website and social media channels, that really helped set Niveau Drive apart from competitors.
Lead Generation - Facebook & Linked IN Ads
We implemented lead generation campaigns on Linked IN, Google Ads and Facebook.
Results
Working on the Niveau Drive project was an incredible learning experience for both parties and showcased the true power of effective social media and lead-generation strategies. Within 90 days, we managed to drive 1000+ leads and user downloads from bicycle manufacturers. We further generated over 1000 new social media followers. We are proud to have been part of this amazing project!
Video Production
The professional photo and video content produced as part of this great product showcased the product with maximum efficiency with minimal disruption. The photos and videos help to portray the product in such a way that any potential customers would be more inclined to invest in it – highlighting its main features, benefits and uses for the consumer in an engaging manner.
Video Show reels
Check out our project showreel here for a deeper look.
Playlist
Helping grow a new gym from the ground
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Services: Logo & Identity / Website Design / Website Management/ Social Media/ Graphic Design/ Google Ads/Facebook Ads
A brand new gym in Perth
Client: day56
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Digital Consulting & Training
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Website Support & Development
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Graphic Design
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Before & After Template
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Facebook Ads Campaign
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Promo Videos - Booster Campaigns
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Playlist
Developing a new brand, website & digital strategy to launch a Dental Practice
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Services: Logo & Identity / Website Design / Website Management/ Social Media/ Graphic Design/ Google Ads/Facebook Ads
A brand new Dental Practice
Client: www.andsmile.com.au
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Logo Design
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Website
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Branding Solutions
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Digital Marketing Strategy
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Social Media Management
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Graphic Design - Leaflets
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Facebook Ads - Booster Campaigns
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Google Ads
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