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Developing a brand & digital strategy for Niveau Drive – Duplicate – [#2307]

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Services: Branding  /   Website  Design  / Website Management/  National & Local SEO/ Social Media/ Graphic Design/ Google Ads/Facebook Ads/Video/Photography/Growth Consulting

Bollardshop Case Study: Driving 220% Growth in 12 Months

Client: bollardshop.com.au

Client Overview

Business Name: Bollardshop
Industry: E-commerce, Safety and Traffic Equipment
Location: Perth, Western Australia

The Challenge

Bollardshop, a leading provider of safety and traffic management products, approached DRYVE Digital in a difficult position. They had been struggling with poor digital performance despite their ambitious goals to expand both their online store and their physical presence.

Their current digital strategy was outdated and ineffective, leaving them behind the competition. They lacked clear direction in terms of their paid search strategy, SEO, and overall e-commerce approach, which was stalling their growth. With expansion plans on the horizon, including a new store in Brisbane, they needed a comprehensive strategy that could scale their digital presence and generate more sales.

Key challenges included:

  • Low online visibility compared to competitors
  • Inefficient ad spend with little return on investment (ROI)
  • Outdated SEO strategy that wasn’t driving organic traffic
  • Unclear e-commerce roadmap for future growth
  • Pressure to expand to new regions without a clear marketing strategy

Our Approach

DRYVE Digital was brought in to transform Bollardshop’s digital strategy. We conducted an in-depth audit of their current digital assets and crafted a detailed roadmap to overhaul their e-commerce performance. Here’s how we approached the challenge:

  1. Customised Digital Strategy: After assessing Bollardshop’s online store, we created a tailored digital marketing strategy that aligned with their growth objectives. This included restructuring their Google Ads campaigns, developing a strong SEO foundation, and revamping their e-commerce platform.

  2. Google Ads Optimisation: We restructured their Google Ads campaigns, starting with in-depth keyword research, competitive analysis, and granular targeting. We focused on their high-margin products and introduced dynamic ads and retargeting strategies to increase conversions.

  3. SEO Overhaul: We revamped their SEO strategy by optimising on-page elements, improving technical SEO, and generating high-quality backlinks. Our focus was on increasing their visibility for high-intent search terms that would drive sales.

  4. E-commerce Optimization: We worked closely with the Bollardshop team to enhance their website user experience, streamline the checkout process, and improve product categorisation to boost conversion rates.

  5. Data-Driven Decisions: Throughout the campaign, we continuously tested and refined ad groups, keywords, and targeting to ensure we were getting the most out of every dollar spent. Regular reporting allowed us to pivot quickly and make strategic changes that positively impacted ROI.

THE RESULTS

Within just 90 days, Bollardshop saw significant improvements in both their online visibility and their sales performance. Over the next 12 months, we delivered the following results:

  • 220% increase in online sales in the first year
  • 200% growth in website traffic, driven by both paid and organic efforts
  • 75% increase in conversion rates on their e-commerce site, thanks to improved user experience and targeted ads
  • Return on ad spend (ROAS) increased by 160%, ensuring Bollardshop was getting more value out of every advertising dollar
  • Expanded their physical presence with a new store in Brisbane, driven by digital marketing success

Bollardshop now operates a highly optimised e-commerce store, which supports both their Perth warehouse and Brisbane store. With a clear roadmap and growth strategy in place, they continue to see sustainable digital success.

James Andrews

Orthodontist

“This team is amazing! They’re super professional and dedicated, and have helped us out so much. They’ve lifted a lot of burden off our shoulders. We would definitely recommend them to other SMEs in Perth. “