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Services: Branding / Website Design / Website Management/ National & Local SEO/ Social Media/ Graphic Design/ Google Ads/Facebook Ads/Video/Photography/Growth Consulting
Client: bollardshop.com.au
Business Name: Bollardshop
Industry: E-commerce, Safety and Traffic Equipment
Location: Perth, Western Australia
Bollardshop, a leading provider of safety and traffic management products, approached DRYVE Digital in a difficult position. They had been struggling with poor digital performance despite their ambitious goals to expand both their online store and their physical presence.
Their current digital strategy was outdated and ineffective, leaving them behind the competition. They lacked clear direction in terms of their paid search strategy, SEO, and overall e-commerce approach, which was stalling their growth. With expansion plans on the horizon, including a new store in Brisbane, they needed a comprehensive strategy that could scale their digital presence and generate more sales.
Key challenges included:
DRYVE Digital was brought in to transform Bollardshop’s digital strategy. We conducted an in-depth audit of their current digital assets and crafted a detailed roadmap to overhaul their e-commerce performance. Here’s how we approached the challenge:
Customised Digital Strategy: After assessing Bollardshop’s online store, we created a tailored digital marketing strategy that aligned with their growth objectives. This included restructuring their Google Ads campaigns, developing a strong SEO foundation, and revamping their e-commerce platform.
Google Ads Optimisation: We restructured their Google Ads campaigns, starting with in-depth keyword research, competitive analysis, and granular targeting. We focused on their high-margin products and introduced dynamic ads and retargeting strategies to increase conversions.
SEO Overhaul: We revamped their SEO strategy by optimising on-page elements, improving technical SEO, and generating high-quality backlinks. Our focus was on increasing their visibility for high-intent search terms that would drive sales.
E-commerce Optimization: We worked closely with the Bollardshop team to enhance their website user experience, streamline the checkout process, and improve product categorisation to boost conversion rates.
Data-Driven Decisions: Throughout the campaign, we continuously tested and refined ad groups, keywords, and targeting to ensure we were getting the most out of every dollar spent. Regular reporting allowed us to pivot quickly and make strategic changes that positively impacted ROI.
Within just 90 days, Bollardshop saw significant improvements in both their online visibility and their sales performance. Over the next 12 months, we delivered the following results:
Bollardshop now operates a highly optimised e-commerce store, which supports both their Perth warehouse and Brisbane store. With a clear roadmap and growth strategy in place, they continue to see sustainable digital success.
Orthodontist
“This team is amazing! They’re super professional and dedicated, and have helped us out so much. They’ve lifted a lot of burden off our shoulders. We would definitely recommend them to other SMEs in Perth. “
As a small business owner, it can be challenging to compete with larger brands when it comes to being found on Google searches. However, local search engine optimization (SEO) can help your business be more visible in search results and attract customers who are looking for your products or services in your area. In this article, we will cover the basics of local SEO, why it is important, and how you can improve your online visibility with our local SEO service.
Local SEO is a strategy that focuses on optimising your website and online presence to rank higher on search engine results pages (SERPs) for local queries. Local queries are search terms that include a specific location, such as “best coffee shops in Perth” or “hair salon near me”. By using local terms or keywords, you can target people searching for a service or product in your area and increase your chances of appearing in the “Local Pack” or “Map Pack” on Google Maps.
According to a recent study, 69% of website traffic is local and organic, providing small businesses with a great opportunity to get noticed online. Local SEO can help your business climb up Google’s search rankings to attract people who are looking for your service. By using Google My Business (formerly known as Google Business Profile), you can display your business information on local searches and Google Maps, which can increase your visibility. Also, local SEO can help you build brand awareness and provide information that adds value to potential customers.
To improve your local SEO, you need to understand the ranking factors that determine how your business appears on SERPs. These factors include the proximity of your business, your Google Business Profile listing, online reviews and ratings, relevant and valuable content, NAP (Name, Address, Phone) consistency, the number of quality backlinks, and a localised website.
Before we start working with any new client, we first provide a comprehensive audit of your website and online presence to identify areas for improvement. We then develop a local SEO strategy that focuses on your service or product, performs keyword research, optimises your Google Business Profile, manages your online reviews, and creates locally targeted content. Our team also uses local SEO tools to track your progress and adjust your strategy as needed.
To get started with local SEO, here is a quick checklist of things you can do today:
– Claim and verify your Google Business Profile
– Optimise your profile with accurate and consistent information
– Encourage customers to leave reviews and respond to them promptly
– Use local keywords in your website content, meta descriptions, and titles
– List your business in local directories and niche websites
– Create location-specific landing pages
– Provide high-quality and valuable content that is relevant to your audience
– Build quality backlinks from local businesses and organizations
In conclusion, local SEO can help small businesses improve their online visibility, attract more customers, and grow their business. By understanding local SEO ranking factors, developing a local SEO strategy, and using local SEO tools, you can improve your website’s performance on search engines and increase your chances of being found by potential customers. So why wait? Contact our local SEO service today and start boosting your online visibility!
To learn more about local SEO and other digital marketing topics, you can schedule a free 45-minute digital strategy session on our website. Our Digital Director, Rob Carpenter, is available to provide guidance on the latest digital marketing trends and best practices to help your business succeed.
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Services: Logo & Identity / Website Design / Website Management/ Social Media/ Graphic Design/ Google Ads/Facebook Ads
Client: CT Building Maintenance
CT Building Maintenance provides repairs, maintenance, and management services to commercial properties ensuring a safe, functional and aesthetically pleasing space. iveStar had been serving up excellence for 20 years. They tapped the Dryve team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a new logo, identity system, website, and supporting brand & digital strategy.
The creative process of branding for CTBM set off with a logo redesign. It started with the brainstorming and analyzing client’s vision of a new symbol. As they wanted the modernization, a new brand sign was expected to be more playful and fresh still simple with abstract elements. In addition, the client was open to a new color palette as it corresponds to their vision of the brand image.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Dryve was entrusted to ideate new ways their brand would live out in the wild. We designed new vehicle wraps for their existing & some brand new vehicles.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.