As a small business owner, it can be challenging to compete with larger brands when it comes to being found on Google searches. However, local search engine optimization (SEO) can help your business be more visible in search results and attract customers who are looking for your products or services in your area. In this article, we will cover the basics of local SEO, why it is important, and how you can improve your online visibility with our local SEO service.
Local SEO is a strategy that focuses on optimising your website and online presence to rank higher on search engine results pages (SERPs) for local queries. Local queries are search terms that include a specific location, such as “best coffee shops in Perth” or “hair salon near me”. By using local terms or keywords, you can target people searching for a service or product in your area and increase your chances of appearing in the “Local Pack” or “Map Pack” on Google Maps.
According to a recent study, 69% of website traffic is local and organic, providing small businesses with a great opportunity to get noticed online. Local SEO can help your business climb up Google’s search rankings to attract people who are looking for your service. By using Google My Business (formerly known as Google Business Profile), you can display your business information on local searches and Google Maps, which can increase your visibility. Also, local SEO can help you build brand awareness and provide information that adds value to potential customers.
To improve your local SEO, you need to understand the ranking factors that determine how your business appears on SERPs. These factors include the proximity of your business, your Google Business Profile listing, online reviews and ratings, relevant and valuable content, NAP (Name, Address, Phone) consistency, the number of quality backlinks, and a localised website.
Before we start working with any new client, we first provide a comprehensive audit of your website and online presence to identify areas for improvement. We then develop a local SEO strategy that focuses on your service or product, performs keyword research, optimises your Google Business Profile, manages your online reviews, and creates locally targeted content. Our team also uses local SEO tools to track your progress and adjust your strategy as needed.
To get started with local SEO, here is a quick checklist of things you can do today:
– Claim and verify your Google Business Profile
– Optimise your profile with accurate and consistent information
– Encourage customers to leave reviews and respond to them promptly
– Use local keywords in your website content, meta descriptions, and titles
– List your business in local directories and niche websites
– Create location-specific landing pages
– Provide high-quality and valuable content that is relevant to your audience
– Build quality backlinks from local businesses and organizations
In conclusion, local SEO can help small businesses improve their online visibility, attract more customers, and grow their business. By understanding local SEO ranking factors, developing a local SEO strategy, and using local SEO tools, you can improve your website’s performance on search engines and increase your chances of being found by potential customers. So why wait? Contact our local SEO service today and start boosting your online visibility!
To learn more about local SEO and other digital marketing topics, you can schedule a free 45-minute digital strategy session on our website. Our Digital Director, Rob Carpenter, is available to provide guidance on the latest digital marketing trends and best practices to help your business succeed.