Dryve Digital

Elementor #7385

Local SEO for Small Business Owners: Boost Your Online Visibility Today

As a small business owner, it can be challenging to compete with larger brands when it comes to being found on Google searches. However, local search engine optimization (SEO) can help your business be more visible in search results and attract customers who are looking for your products or services in your area. In this article, we will cover the basics of local SEO, why it is important, and how you can improve your online visibility with our local SEO service.

What is Local SEO?

Local SEO is a strategy that focuses on optimising your website and online presence to rank higher on search engine results pages (SERPs) for local queries. Local queries are search terms that include a specific location, such as “best coffee shops in Perth” or “hair salon near me”. By using local terms or keywords, you can target people searching for a service or product in your area and increase your chances of appearing in the “Local Pack” or “Map Pack” on Google Maps. 

Why Local SEO is Important

 According to a recent study, 69% of website traffic is local and organic, providing small businesses with a great opportunity to get noticed online. Local SEO can help your business climb up Google’s search rankings to attract people who are looking for your service. By using Google My Business (formerly known as Google Business Profile), you can display your business information on local searches and Google Maps, which can increase your visibility. Also, local SEO can help you build brand awareness and provide information that adds value to potential customers. 

How to Improve Your Local SEO

To improve your local SEO, you need to understand the ranking factors that determine how your business appears on SERPs. These factors include the proximity of your business, your Google Business Profile listing, online reviews and ratings, relevant and valuable content, NAP (Name, Address, Phone) consistency, the number of quality backlinks, and a localised website. 

Before we start working with any new client, we first provide a comprehensive audit of your website and online presence to identify areas for improvement. We then develop a local SEO strategy that focuses on your service or product, performs keyword research, optimises your Google Business Profile, manages your online reviews, and creates locally targeted content. Our team also uses local SEO tools to track your progress and adjust your strategy as needed. 

Local SEO Checklist

 To get started with local SEO, here is a quick checklist of things you can do today:

 – Claim and verify your Google Business Profile

 – Optimise your profile with accurate and consistent information

 – Encourage customers to leave reviews and respond to them promptly

 – Use local keywords in your website content, meta descriptions, and titles

 – List your business in local directories and niche websites

 – Create location-specific landing pages

 – Provide high-quality and valuable content that is relevant to your audience

 – Build quality backlinks from local businesses and organizations

Use SEO to Rank, Drive Traffic, and Grow Your Business

 In conclusion, local SEO can help small businesses improve their online visibility, attract more customers, and grow their business. By understanding local SEO ranking factors, developing a local SEO strategy, and using local SEO tools, you can improve your website’s performance on search engines and increase your chances of being found by potential customers. So why wait? Contact our local SEO service today and start boosting your online visibility! 

Receive a marketing audit and strategy session at no cost (valued at $1750.00).

To learn more about local SEO and other digital marketing topics, you can schedule a free 45-minute digital strategy session on our website. Our Digital Director, Rob Carpenter, is available to provide guidance on the latest digital marketing trends and best practices to help your business succeed.

CTBM Brand & digital refresh after 20 years!

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A brand refresh celebrating 20 years of business!

Client: CT Building Maintenance

CT Building Maintenance provides repairs, maintenance, and management services to commercial properties ensuring a safe, functional and aesthetically pleasing space. iveStar had been serving up excellence for 20 years. They tapped the Dryve team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a new logo, identity system, website, and supporting brand & digital strategy.

New Logo Design

The creative process of branding for CTBM set off with a logo redesign. It started with the brainstorming and analyzing client’s vision of a new symbol. As they wanted the modernization, a new brand sign was expected to be more playful and fresh still simple with abstract elements. In addition, the client was open to a new color palette as it corresponds to their vision of the brand image.

Website Design & Development

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Branding Solutions - Stationary

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Brand Solutions - Vehicle Wraps

Dryve was entrusted to ideate new ways their brand would live out in the wild. We designed new vehicle wraps for their existing & some brand new vehicles. 

Digital Marketing Strategy

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Developing a brand & digital strategy for Niveau Drive

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A brand new Electric Bicycle Innovation

Client: niveaudrive

We were engaged by the talented engineers at Cape Bouvard to help bring their innovative e-bicycle transmission ‘Niveau Drive’ to life in a way that embodied its unique values. As part of this process, we had the opportunity to develop everything from scratch, from a style guide and logo design to website design,  development and marketing strategy. 

Branding - New Logo Design & Style Guide

The brand process was fun and engaging and overall it was a very good experience for both parties.

Website Design & Development

We were able to successfully complete the website project in a tight timeline. Our team recognized the importance of this project and rose up to the challenge by working collaboratively, efficiently and effectively.   

website design

Graphic Design

We further created eye-catching visuals for their website and social media channels, that really helped set Niveau Drive apart from competitors. 

Lead Generation - Facebook & Linked IN Ads

We implemented lead generation campaigns on Linked IN, Google Ads and Facebook.

Results

Working on the Niveau Drive project was an incredible learning experience for both parties and showcased the true power of effective social media and lead-generation strategies. Within 90 days, we managed to drive 1000+ leads and user downloads from bicycle manufacturers. We further generated over 1000 new social media followers.  We are proud to have been part of this amazing project!

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BICYCLE MANUFACTUER ENQUIRIES
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NEW SOCIAL MEDIA FOLLOWERS

Video Production

The professional photo and video content produced as part of this great product showcased the product with maximum efficiency with minimal disruption. The photos and videos help to portray the product in such a way that any potential customers would be more inclined to invest in it – highlighting its main features, benefits and uses for the consumer in an engaging manner. 

Video Show reels

Check out our project showreel here for a deeper look.

Helping grow a new gym from the ground

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A brand new gym in Perth

Client: day56

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Digital Consulting & Training

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Website Support & Development

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Graphic Design

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Before & After Template

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Promotion Ad

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Promotion Ad

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Accordion #4

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Accordion Title

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Facebook Ads Campaign

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Promo Videos - Booster Campaigns

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Developing a new brand, website & digital strategy to launch a Dental Practice

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A brand new Dental Practice

Client: www.andsmile.com.au

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Logo Design

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Website

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Branding Solutions

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Digital Marketing Strategy

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Social Media Management

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Graphic Design - Leaflets

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Facebook Ads - Booster Campaigns

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Google Ads

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